Facebook ad links with UTM tags

1. Open the free UTM link builder, paste your page URL and pick the "Facebook" preset (utm_source=facebook, utm_medium=social).
2. Add a campaign such as autumn_sale and optionally utm_content to tell ad variants apart. Keep values lowercase.
3. Shorten the result on linkz.ge with an alias such as linkz.ge/fb-autumn.

Short links work best in organic posts, comments, Messenger and bios. You also get click, country and device stats on linkz.ge and can change the destination later.

For paid ads

• Untick "Ads and earnings on this link" (it is on by default): you pay for the click, so do not show an ad page first.
• Facebook appends fbclid to the clicked URL, but linkz.ge redirects only to the stored destination and does not pass extra parameters. If you rely on Meta Pixel and need fbclid, put the full UTM URL directly in the ad.
• Ads Manager dynamic values are filled on Facebook's side and cannot be replaced inside a short link.
• Check Meta's current ad policies on redirects before launching.

UTM tags are read by your site analytics; see UTM in Google Analytics 4.