A/B rotation
One link, several destinations
Split one short link across 2–5 destinations by the weights you choose; clicks are counted per variant and shown in your link list.
2–5 destinations
Per link, weights add up to exactly 100%.
You set the split
50/50, 70/30 or 60/30/10 — your call.
Clicks per variant
Counted separately, bots excluded; shown in the dashboard and API.
Use case
Picture an online shop with two versions of a product page — one with a discount banner, one without. They combine both behind one short link at a 50/50 weight, share it on Instagram, tag the two destinations with different utm_content values, and compare in their own analytics which version brings more orders.
Frequently asked questions
How does it decide which page a visitor sees?
It picks at random on every click, in proportion to your weights. The same person opening the link twice may see different variants.
How do I see which variant got more clicks?
Clicks are counted per variant, bots excluded, and shown in your link list ("Clicks per destination" under the link) and in the API (GET /api/v1/links, field variants). It does not count conversions — add UTM tags to your destinations for that.
Which plans include A/B rotation, and what are the limits?
Pro and Business: 2–5 destinations, each weighted 0–100 with a total of exactly 100. A matching geo/device rule or the mobile URL takes priority over rotation. Changing variants or weights resets the per-variant counters.
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